Industry News

Industry News

End of Summer Fairs: Not Just for Farming

2015-09-01 |   Industry News

It’s the time of year when people all over the United States do everything they can to squeeze the last bit of fun out of the summer season. Often, that means the last burst of summer fairs across the country, each state’s opportunity to show off to visitors what respective areas truly have to offer. […]

5 Tricks of the Trade Show with Interactive Tablets

2015-06-11 |   Industry News

Tablets do wonders for consumer engagement within many different scenarios. You could show a client sketches or projected profits while pitching an idea or display your product inventory to potential buyers. Using these tech tools at a trade show is no exception to the rule. If you can’t quite see the difference yet, consider these five […]

Trade Show Spotlight: 3 May USA Trade Shows for Mom

2015-04-28 |   Industry News

May means Mother’s Day is just around the corner, and the market for female-friendly products is booming. Across the United States, there are several different mommy-oriented expos, offering products and experiences appealing to those shopping for their moms, wives, or even for a treat for themselves. Here are three that are coming up soon. The […]

Tradeshow Spotlight: April 2015 in Sin City

2015-03-25 |   Industry News , Trade Show Displays

With ten convention centers containing over 64 spaces for groups to meet, Las Vegas is a hopping tradeshow hub. According to the Las Vegas Tourism Authority, there were over 22,000 conventions held in Las Vegas in 2014. Whatever your industry or area of interest, chances are there will be a time that the lights of […]

Why You Should Exhibit at a Trade Show

2012-08-16 |   Industry News

With 1000 exhibitors at a standard national trade show, you can expect around 10,000 to 12,000 attendees. With these numbers, you can assume around 300 to 400 of those visitors will stop at your booth. If you were to spend that time conducting cold calls, you would not come close to hitting those numbers. For […]

Trade Show Booth Etiquette: Sit or Stand?

2012-08-15 |   Industry News , Trade Show Displays

Long has there been a debate on whether or not it is appropriate to sit while exhibiting at a trade show. Yes the hours are long, you will probably be dressed nicely in uncomfortable shoes, and it will surely feel nice to have a chair available – but is it appropriate to sit when exhibiting? […]

Window Graphics attract New Customers

2011-09-21 |   Industry News

Applying graphics to your window space is a smart way to advertise. Windows provide an optimal surface area for graphics that often goes unused. Why not utilize your storefront or vehicle windows to attract the attention of your next customer? Various applications can be used on your windows to satisfy your particular needs. If you […]

Custom Printed Murals

2011-08-31 |   Industry News

Opening a new business or need a new look to your existing space? Custom printed murals are a cost effective option, offering dramatic results. Rooms can be easily transformed using photos or custom artistic renditions. It used to be that if you desired a custom printed mural, you needed to either hire a professional paint […]

Sidewalk Signs, an Easy Way to Advertise

2011-08-17 |   Industry News

Need a simple and cost effective way to advertise? Sidewalk signs are a tried and true means of communication.  It’s an easy way to get your message out to customers while they pass by on foot, bicycle or car. Sidewalk signs are most commonly used to advertise menus, special events, promotions, as tradeshow graphics, or […]

Keeping your Business Afloat with Simple Advertising

2011-08-03 |   Industry News

10 easy ways to get the word out about your business 1. Wrap your car. Create a moving billboard to advertise your business 24 hours a day. Let vehicle graphics are cost effective and proven to be successful. 2. Use sidewalk signs. Outdoor signs can be seen by cars and pedestrians. It can generate excitement […]

Menu Boards

2011-07-27 |   Industry News

You see them on sidewalks, hanging outside of a restaurant, or in the entrance of a restaurant. While servers and hostesses are capable of sharing specials with patrons, a professionally designed menu board can go a long way. Menu Boards are an effective communication tool to promote a special, or promote the atmosphere and restaurant […]

Point of Sale Graphics Still Serve a Purpose

2011-07-12 |   Industry News

Since the Internet has enabled consumers to research and buy products without ever going to a store, businesses have gradually shifted their marketing and advertising budgets online. Though online advertising has proven to be very effective, businesses should not neglect Point of Sale (POS) or Point of Purchase (POP) graphics in their stores. Regardless of […]

Turn on the Energy in Your Demeanor

2011-06-28 |   Industry News

Regular trade show exhibitors know the extensive preparation, time, and money that go into putting together a noticeable display. In addition to the equipment, props and materials presented, the development of a web and printed direct mailer, alerting customers of the upcoming event and selecting the winning prize for the giveaway you’ll be hosting are […]

How to design your next banner

2011-06-14 |   Industry News

You want to get the most out of your advertisements. A banner is a relatively inexpensive, but effective way to deliver a message. Success can be achieved when following these simple steps when designing your next banner. 1. Good things DO come in BIG packages. Measure the space you have to hang your banner before […]

Tips on How to Choose a Logo for Your Business

2011-06-10 |   Industry News

Creating a logo is a crucial element of building a successful business. A logo creates brand recognition, encourages customer loyalty, and differentiates a business from the competition. There are several steps required in the development of a logo. An effective logo is key in helping the public remember your business. In order to make it […]

Tips for the Small Business Owner on How to Prepare for a Trade Show

2009-03-23 |   Industry News , Trade Show Displays

Preparing for a trade show for the first time can be a bit overwhelming. The following are some ideas to assist you in getting ready for the big event. When deciding on how to present yourself and your products and/or services, you will need to ask yourself a series of questions regarding the trade show […]

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