Point of Sale Graphics Still Serve a Purpose

2011-07-12 |   Industry News

Since the Internet has enabled consumers to research and buy products without ever going to a store, businesses have gradually shifted their marketing and advertising budgets online. Though online advertising has proven to be very effective, businesses should not neglect Point of Sale (POS) or Point of Purchase (POP) graphics in their stores.

Regardless of consumer research and purchasing behaviors, POP/POS graphics continue to be a core marketing material for retailers. Generally found in store windows or hanging from the ceilings, these graphics can:

• Alert customers of sales.
• Point customers in the direction of a brand or product.
• Add a sense of professionalism to the ambiance of the store.
• Help influence consumer behavior at the moment of a purchasing decision.

POS graphics tend to catch the customers eye and therefore, contribute to the impact of a buying decision in favor of a specific brand or product. These graphics provide efficiency in targeting the consumer in the actual buying environment. Using the right colors, fonts, style, and photo, the POS graphic is visually appealing to consumer, allowing them to easily imagine what the product shown will look, taste or feel if they were to own it. As long as sales continue thrive in your store, having POS graphics will continue to serve a purpose.