5 Tricks of the Trade Show with Interactive Tablets

2015-06-11 |   Industry News


Tablets do wonders for consumer engagement within many different scenarios. You could show a client sketches or projected profits while pitching an idea or display your product inventory to potential buyers.

Using these tech tools at a trade show is no exception to the rule. If you can’t quite see the difference yet, consider these five advantages of using tablets in your trade show booth.

  1. Remember these three letters: “E-C-O”. These letters stand first for “economy” of space. That means you can skip lugging the boxes of contact forms to the show and leave room for more impressive displays. Eco also stands for “eco-friendly”…as in think of all the paper you’ll save!
  2. Don’t rely on the convention hall’s Wi-Fi. We’ve all been there: halfway through a promising conversation with a potential client, you decide to provide visual aids from your website. Then it happens…you get an error message. The Wi-Fi has quit. Tablets have the capability to make their own Wi-Fi hotspots, meaning you don’t have to rely on the venue to provide access to the Internet for you.
  3. Provide vivid, up-to-date visual aids to potential customers. With tablets, whether Android or Apple, you are able to quickly illustrate your pitches and use multimedia methods to show your clients what you are made of. You can update the information on your tablet even while you’re in the airport on your way to the show. It definitely beats having to correct out of date information by hand the way you would have to with printed materials.
  4. Pique their curiosity. Interactive technology and colorful gadgets can awaken the fun-loving kid inside of a room full of professional adults. Inquisitive businesspeople will be drawn in by the interactive experience, and will learn about what your business has to offer them in the process.
  5. Take names. Having already snared the interest of your potential clients, it’s easy to offer them a contact form to fill out. Using the tablet reduces friction, meaning since you’ve removed the hassle of having to take out a form and fill it out with a pen or pencil, they are more likely to grant you their contact information.

It’s always good to have paper on hand, but tablets can only enhance your trade show display and create a positive experience for visitors.

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